British singer Tom Grennan has proudly showcased his bold “Christmas number 1” tattoo as he aims to top the UK singles chart and beat WHAM! to the festive crown.
The 29-year-old musician collaborated with Amazon to create a special Christmas song, It Can’t Be Christmas, for their latest holiday advertisement.
In a post shared on his Instagram Sunday, Grennan revealed his confidence in the song’s success, marking the moment with a tattoo to commemorate his potential chart-topping achievement. The tattoo, inked on his right leg, reads “Christmas No.1 2024 is…” alongside a request for his fans to help avoid any “flop” by listening to the track.
Sharing a video on Instagram, Tom said: “I thought I’d make it interesting. I’m going to get ‘Christmas No.1 2024 is…’ and I’m going to let you lot decide what goes on my leg. It’s up to you. Stream it, buy the vinyl. We’ll see what happens. You lot, do not let this flop.”
The video showed him getting the tattoo while the song’s lyrics, “Have I gone stupid? Maybe. Have I gone mad? Someone save me,” played in the background. The chart results, set to be announced on Friday, will determine the outcome.
Tom’s It Can’t Be Christmas is one of Amazon Music’s new festive offerings for 2024. The track first appeared in the Top 40 two weeks ago, reaching Number 25, and climbed to Number 6 in last week’s chart. This marks a significant comeback for Grennan, who may succeed where last year’s Amazon release, Sam Ryder’s You’re Christmas To Me, reached Number 2.
With the previous success of Amazon’s holiday campaigns featuring UK pop stars, such as Ellie Goulding’s cover of River in 2019, Grennan’s song has strong potential. To boost streams, Amazon plans to play the song on all Alexa devices, ensuring widespread exposure.
This isn’t the first time Tom has collaborated with Amazon. The online retail giant, buoyed by the success of his viral jingle The Best A Man Can Get for Gillette, is hoping for another win. The song became so popular that Grennan now includes it in his live performances.
A source revealed that Tom signed his deal with Amazon last month to be the voice of their major Christmas ad campaign. “As with Gillette, Tom is recording a song for the adverts, which fans will be able to hear once the campaign launches. It’s really catchy and will definitely become an earworm for anyone who listens to it.”
The source also mentioned that Amazon has been bringing in several stars to boost its advertisements, confident that this year’s campaign will secure the number one spot.
While Tom enjoys professional success, he’s also faced personal challenges. He recently opened up about his ADHD diagnosis—an attention deficit disorder marked by inattention, hyperactivity, and impulsivity. On Russell Howard’s Wonderbox podcast, set to release Wednesday, Grennan spoke about working with renowned producer Justin Tranter, who has collaborated with artists like Ariana Grande and Justin Bieber.
Tom shared that his upcoming album reflects his struggles with various aspects of his life, including alcohol, drugs, and relationships. “I’ve been in the US writing my new album, and it’s been amazing. We’ve gone deep. It’s about my struggles, from being a kid to now, family, and relationships,” he explained.
Earlier this year, Tom opened up about his mental health challenges. In June, he shared how he found himself sinking into a “hole” and struggled with his mental state. He described how music became his outlet for expressing feelings, especially when he couldn’t talk to friends or family. “Something dramatically happened to me where I just found myself in this sinking hole. I couldn’t get out of bed. I thought the whole world was against me. I wasn’t good enough. I started to write little notes in a notepad and then picked up a guitar,” he recalled.
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