Taylor Swift has been showcasing her fall style, recently debuting temporary tattoo-like glitter freckles from Fazit Beauty during a Chiefs game on Monday. Following her appearance, the beauty brand experienced a staggering 1000% increase in web traffic and a remarkable 2500% boost in sales. Swifties quickly identified the source of her viral look, leading to the item selling out almost immediately on Amazon.
Founded in 2022 by Aliett Buttelman and Nina LaBruna, Fazit Beauty was created to promote acne-positivity messages across social media. The brand also offers products like acne patches.
Taylor Swift’s latest viral beauty product is Fazit Beauty’s temporary tattoo glitter freckles, which come in gold, silver, and faux shades, available for purchase on their official website.
After Swift showcased the glitter freckles during the game, the brand’s TikTok account shared a heartfelt video of cofounder Aliett Buttelman reacting with tears of joy upon discovering that the Grammy winner wore their product. The caption read, “POV: Taylor Swift is wearing your glitter freckle brand at the Chiefs game.”
Buttelman informed WWD that the brand’s “sales and web traffic have skyrocketed by over 1,000 percent” since Swift’s glitter freckles look went viral. She shared this exciting update via email on Tuesday, adding, “Urban Outfitters sold out yesterday, and now every retailer is reaching out to us.” This phenomenon is being referred to as the “Taylor Swift effect,” which typically occurs when she endorses a product and it quickly sells out.
For the game against the New Orleans Saints, Taylor Swift paired the glitter freckles with a stylish Vivienne Westwood plaid dress set and accessorized with gold jewelry to complement her look.
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